12 Templates for testimonials You Should Know

Getting Started

Collecting powerful social proof is crucial, but staring at a blank page trying to figure out what to ask customers can be a major roadblock. The right questions, presented in the right format, are the difference between a generic, unusable quote and a specific, impactful story that drives conversions. This resource listicle is designed to eliminate that guesswork entirely. We have compiled and analyzed the best tools that provide ready-to-use templates for testimonials, helping you streamline the entire collection process from request to publication.

You won't find generic feature lists here. Instead, we dive deep into the practical applications of each tool, showcasing specific templates for various use cases, from B2B case studies to e-commerce product reviews. We will cover video, text, and hybrid formats, offering implementation guidance and an honest look at each platform's strengths and limitations. As you begin your journey to collect powerful testimonials, it's essential to understand the principles of crafting compelling content that truly resonates. This guide will equip you with the frameworks to not only ask the right questions but also to present them in a way that encourages your best customers to share their success stories effectively.

1. EndorseFlow

EndorseFlow elevates the concept of templates for testimonials by automating the entire collection and distribution process. Rather than providing static forms, it uses a conversational AI interviewer that adaptively questions customers to elicit detailed, authentic stories. This unique approach results in a remarkable 85% completion rate for video testimonials, addressing a common pain point for marketers who struggle with low response rates from traditional outreach.

This tool is ideal for businesses seeking to generate engaging, viral-ready social proof without the manual effort. Its standout feature is the automated transformation of testimonials into social media posts, complete with captions and hashtags. This function consolidates what typically requires multiple tools into a single, streamlined workflow, saving significant time and subscription costs.

Key Details & Use Cases

• Best Use Case: Small to medium-sized businesses and marketing agencies needing a unified system for creating high-quality video testimonials and managing social media content distribution.
• Implementation: Setup is straightforward. Users create a unique collection link and share it with customers. Integration with over 3,000 apps via Zapier allows for seamless connection to existing CRM or email marketing platforms.
• Pricing: A free plan is available, with paid tiers starting from a basic plan up to advanced enterprise options. A 14-day risk-free trial is offered.

While EndorseFlow excels at automation and integration, a potential limitation is that some niche social media platforms are not yet supported. Additionally, advanced features like unlimited social accounts require upgrading to a higher-tier plan.

Website: EndorseFlow.co

2. Senja

Senja positions itself as a powerful, all-in-one platform for businesses that need versatile templates for testimonials. It simplifies collecting both text and video feedback and offers an impressive suite of customizable widgets to display social proof beautifully. The platform's strength lies in its ability to aggregate reviews from 11 different sources automatically, including platforms like G2, Trustpilot, and Google, consolidating social proof into a single, manageable dashboard.

This tool is particularly well-suited for businesses wanting to create visually appealing "Walls of Love" or testimonial carousels without writing any code. Its standout feature is the sheer variety of display options, from popups to dedicated pages, all of which are highly customizable to match brand aesthetics. This focus on both aggregation and on-brand presentation makes it a robust solution for enhancing website credibility and conversion rates.

Key Details & Use Cases

• Best Use Case: Startups and SMBs looking for an affordable yet powerful way to collect, manage, and showcase testimonials from multiple sources directly on their website.
• Implementation: The process is intuitive. Users create a collection form or connect existing review platforms to start importing testimonials. The widgets can then be embedded on any website with a simple copy-paste code snippet.
• Pricing: A generous free plan includes 15 testimonials and unlimited widgets. Paid plans offer more advanced features and higher testimonial limits, starting at a competitive price point.

While Senja excels with its user-friendly interface and aggregation capabilities, its video editing functionality is basic, limited to simple trimming. Businesses requiring advanced video production features may need a separate tool.

Website: senja.io

3. Vocal Video

Vocal Video simplifies the creation of high-quality video testimonials by providing a structured, guided collection process. Instead of just offering static templates for testimonials, it automates the entire journey from request to final polished video. The platform sends customers a link to a simple, step-by-step recording flow they can complete on any device, which has been shown to significantly boost response rates compared to open-ended requests.

This tool is particularly powerful for marketing teams that need professional-looking video assets without the associated production costs. Its standout feature is the automatic video editing, which instantly adds your brand's colors, logo, background music, and motion graphics to raw customer footage. This creates a consistent, polished look across all your video testimonials, turning them into ready-to-use marketing collateral for websites, ad campaigns, and social media.

Key Details & Use Cases

• Best Use Case: B2B SaaS companies and e-commerce brands looking to create a large library of professionally branded video testimonials for use in marketing funnels and on product pages.
• Implementation: Users create a "Video Collector," which is a branded landing page with custom questions. This link can be shared via email, social media, or embedded directly on a website. No technical skills are required.
• Pricing: A limited free plan is available to get started. Paid plans offer more features, higher video limits, and advanced branding controls, with different tiers for individuals, teams, and enterprises.

While Vocal Video excels at producing polished videos with minimal effort, its free plan is quite restrictive. Furthermore, its focus is almost entirely on video, so businesses needing a solution for text-based testimonials might need to supplement it with another tool.

Website: vocalvideo.com

4. Famewall

Famewall provides a straightforward solution for businesses looking to use templates for testimonials to create visually appealing social proof displays. The platform specializes in aggregating text and video feedback into customizable "Walls of Fame" that can be embedded directly onto a website with a simple no-code snippet. This approach is highly effective for quickly building trust and credibility on landing pages, pricing pages, or dedicated customer story sections without requiring any development resources.

This tool is particularly useful for solopreneurs, course creators, and startups who need an all-in-one system for testimonial management. Its key differentiator is the ability to create multiple, distinct collection pages, allowing users to tailor their requests for different products or customer segments. Famewall also simplifies content repurposing by importing testimonials directly from platforms like Twitter, Reddit, and Product Hunt, turning existing praise into usable assets.

Key Details & Use Cases

• Best Use Case: Startups and individual creators needing a simple, affordable way to collect testimonials and display them in elegant, embeddable widgets or dedicated pages.
• Implementation: Setup is exceptionally easy. Users can create a collection page in minutes and share the link. Embedding the "Wall of Fame" requires copying and pasting a single line of code.
• Pricing: Famewall offers a free plan with basic features. Paid plans are available with more advanced capabilities like custom domains and unlimited testimonials.

While Famewall excels in ease of use and display customization, it has some limitations. The platform lacks built-in video editing tools, meaning videos must be polished before submission. Additionally, it does not offer direct CRM integrations, which might require manual workflows for businesses heavily reliant on platforms like Salesforce or HubSpot.

Website: famewall.io

5. Boast

Boast streamlines the collection of both text and video testimonials through its user-friendly platform, focusing on simplifying the feedback loop for businesses. It provides customizable forms and automated email sequences, allowing marketers to systematically request and manage customer stories. This approach is particularly effective for service-based businesses that need a consistent flow of fresh social proof to build trust and credibility with prospective clients.

The platform is designed for ease of use, enabling even non-technical users to create embeddable widgets that display testimonials attractively on their websites. A key benefit is its ad-free video hosting, which ensures a professional presentation without distracting third-party content. By centralizing collection and display, Boast helps businesses leverage customer feedback as a core part of their marketing efforts. For a deeper dive into leveraging such tools, you can explore this detailed testimonial marketing strategy.

Key Details & Use Cases

• Best Use Case: Service providers, consultants, and e-commerce stores looking for an all-in-one system to request, manage, and showcase video and text testimonials on their website.
• Implementation: Setup involves customizing a collection form and sharing the link with customers. The platform provides embed codes for website widgets, making integration simple for most content management systems.
• Pricing: Boast offers several paid plans based on features and usage volume, with a free trial available to test the platform's capabilities.

While Boast excels at creating a streamlined collection and display workflow, its form customization options are more limited compared to some competitors. Furthermore, its pricing structure may be a consideration for smaller businesses or startups operating on a tighter budget.

Website: boast.io

6. Vouch

Vouch simplifies video testimonial collection, positioning itself as a highly accessible platform for businesses new to video social proof. Instead of complex templates for testimonials, it uses a "campaign" model where businesses create a sequence of questions. Customers then record their answers asynchronously via a simple link, eliminating the need for scheduling live interviews. This method is particularly effective for capturing authentic, off-the-cuff feedback with minimal friction for the end-user.

The platform is best suited for teams that need to quickly gather video content without a steep learning curve or significant investment. A key feature is its ability to stitch multiple short video answers into a single, cohesive testimonial reel, complete with branding and subtitles. This functionality allows marketers to rapidly produce shareable content for social media, product pages, or internal presentations, directly from customer responses.

Key Details & Use Cases

• Best Use Case: Startups and marketing teams needing a fast, scalable way to collect video feedback and testimonials with a user-friendly interface that requires little to no training.
• Implementation: Setup involves creating a Vouch "campaign" by writing a series of questions. This generates a shareable link or QR code that can be sent to customers via email, SMS, or post-purchase flows.
• Pricing: A free plan is available for basic collection. Paid plans unlock features like custom branding, advanced analytics, and more integrations.

While Vouch excels in its simplicity and ease of collection, its native video editing capabilities are basic. Teams requiring advanced post-production work may need to export the raw footage. Additionally, many valuable integrations are gated behind the higher-priced subscription tiers.

Website: vouchfor.com

7. Testimonial

Testimonial simplifies the process of gathering social proof by offering a dedicated, no-code platform for video and text reviews. Its approach centers on creating a "Wall of Love," a single, embeddable page that aggregates all customer feedback in an engaging, visual format. This tool is built for simplicity, allowing businesses to create branded collection pages and share a single link with customers, making the submission process frictionless.

Where Testimonial stands out is its focus on ease of display. Beyond the Wall of Love, it provides customizable widgets that can be embedded anywhere on a website to showcase specific testimonials. This functionality is ideal for businesses that want to strategically place relevant social proof on product pages, landing pages, or checkout flows. The platform's analytics also offer insights into how many views and interactions your testimonials receive. For those looking to refine their outreach, discover more about how to ask for testimonials.

Key Details & Use Cases

• Best Use Case: Solopreneurs, course creators, and SaaS companies who need a straightforward way to collect video testimonials and display them beautifully on their websites without technical overhead.
• Implementation: Setup involves creating a collection space, customizing the landing page with your branding, and sharing the unique URL. Embedding testimonials is a simple copy-paste of a code snippet.
• Pricing: A free forever plan is available for basic needs. Paid plans start with a Premium tier and scale to a business-focused Ultimate plan, with a 7-day free trial on paid options.

While Testimonial excels in its user-friendly interface and affordable entry point, its video editing capabilities are minimal. Users needing advanced features like adding complex graphics or custom branding overlays might find it limiting. Furthermore, some key integrations are reserved for higher-tier plans.

Website: testimonial.to

8. VideoAsk

VideoAsk by Typeform redefines templates for testimonials by making the collection process a two-way conversation. Instead of sending a static form, businesses can record personalized video prompts to request feedback. This human-centric approach encourages customers to respond with their own video, audio, or text, creating a more engaging and personal interaction that yields authentic, unscripted testimonials.

This tool is particularly powerful for service-based businesses or coaches who want to build a strong personal connection with their audience. Its standout feature is the conversational, multi-step logic, allowing you to create a "choose your own adventure" style interaction. For instance, you can ask a follow-up question based on a customer's previous answer, digging deeper to capture specific, high-value insights for your marketing materials.

Key Details & Use Cases

• Best Use Case: Solopreneurs, coaches, and B2C companies wanting to collect genuine video testimonials through an interactive, personal, and asynchronous format.
• Implementation: Setup is intuitive. You record a video prompt, generate a shareable link, and send it to customers. Embedding the VideoAsk widget directly on a website is also simple.
• Pricing: A free "Start" plan is available for basic use. Paid plans add more features, remove branding, and increase response limits, starting with the "Grow" tier.

While VideoAsk excels at creating an engaging collection experience, its native video editing tools are basic. For advanced production, you will need to export the raw footage. Additionally, many valuable integrations and conditional logic features are reserved for higher-tier paid plans.

Website: videoask.com

9. ShoutOut

ShoutOut refines the use of templates for testimonials by offering a robust automated video creation platform focused heavily on brand compliance. It allows businesses to collect customer videos and automatically compiles them into polished, branded content. By providing customizable templates with intros, lower-thirds, and outros, it ensures every testimonial aligns perfectly with the company's visual identity, a critical factor for maintaining brand consistency across all marketing channels.

This platform is particularly suited for organizations that prioritize brand integrity and require a high degree of customization in their video testimonials. Its standout feature is the automated compilation engine, which can combine multiple video clips into a single showreel. Additionally, its AI sentiment analysis and social post writer help teams quickly identify the most powerful quotes and generate ready-to-use captions, streamlining the content creation workflow from collection to publication.

Key Details & Use Cases

• Best Use Case: Established brands, corporate event organizers, and marketing agencies needing a high-volume, brand-centric system for creating and distributing professional-grade video testimonials.
• Implementation: Users set up a branded collection campaign with customized questions and visual elements. The platform generates a shareable link or QR code for customers to submit their video responses.
• Pricing: Offers tiered subscription plans based on video credits and features. A trial is available, but it requires credit card details for activation.

While ShoutOut provides comprehensive branding and automation features, its pricing structure is on the higher end compared to some competitors, which may be a consideration for smaller businesses. The requirement for a credit card to initiate a trial can also be a barrier for some users.

Website: shoutout.social

10. StoryPrompt

StoryPrompt streamlines the creation of video testimonials by using a guided prompt system instead of traditional, static templates for testimonials. It helps customers tell compelling stories by providing a structured yet conversational "prompt" that guides them through their narrative. This smart video guide approach ensures that submitted videos are focused, articulate, and natural, solving the common problem of customers not knowing what to say on camera.

This tool is particularly effective for businesses that want to maintain brand consistency without extensive video editing. Its automatic branding feature applies logos, colors, and lower-thirds to every video, saving significant post-production time. The platform also includes a centralized control center for managing and curating the best submissions, making it simple to repurpose high-impact testimonials across marketing channels.

Key Details & Use Cases

• Best Use Case: Service-based businesses, consultants, and online course creators who need an efficient way to capture authentic, branded video testimonials with minimal friction for their clients.
• Implementation: Setup involves creating a "StoryPrompt" with guided questions and sharing a unique link. The process is user-friendly for both the business and the customer providing the testimonial.
• Pricing: Offers a free plan for getting started, with paid plans that provide more features, longer video lengths, and additional integrations.

While StoryPrompt excels at guided collection and branding, its native video editing capabilities are limited compared to full-featured video editors. Furthermore, more advanced integrations with CRM or marketing automation platforms may require subscribing to a higher-tier plan.

Website: storyprompt.com

11. Typeform

Typeform transforms the creation of templates for testimonials into an engaging, conversational experience. Instead of presenting customers with a static list of questions, its platform delivers one question at a time, creating a more natural and human-friendly interaction. This design-led approach not only improves the user experience but also boosts completion rates for feedback forms, helping businesses gather richer, more detailed customer insights.

This tool is exceptionally well-suited for brands that prioritize design and user experience in their customer interactions. The standout capability is its deep customization and logic-based questioning, which allows the form to adapt based on previous answers. For example, if a customer rates a product highly, the form can automatically ask for a quote to be used in marketing, streamlining the permission-gathering process. If you want to refine the testimonials you collect, you can learn more about how to write a great testimonial.

Key Details & Use Cases

• Best Use Case: Companies of all sizes needing to create visually appealing and interactive testimonial forms that reflect their brand identity and encourage higher response rates.
• Implementation: Getting started is simple with a dedicated testimonial template. Users can customize branding, questions, and logic flows. The forms are easily embedded on a website or shared via a direct link. Integrations with over 300 tools like Slack and HubSpot are available.
• Pricing: A free plan is available for basic use. Paid plans start with a Basic tier and scale up to Business and Enterprise options, unlocking more features and responses.

While Typeform excels in design and user engagement, a potential downside is that its free plan is quite limited. Access to advanced logic, unlimited questions, and the removal of Typeform branding requires a paid subscription.

Website: typeform.com

12. Jotform

Jotform offers a powerful and highly versatile approach to creating templates for testimonials through its robust online form builder. It empowers businesses to design custom feedback forms from scratch or adapt one of its many pre-built templates. This level of customization allows for the collection of specific, targeted feedback, including text responses, ratings, and even multimedia uploads like photos and videos, which are crucial for creating dynamic and trustworthy social proof.

This tool is perfect for businesses that need granular control over their data collection process. Its standout feature is the extensive library of widgets and integrations, which allows users to connect their testimonial forms directly to cloud storage like Google Drive, project management tools like Trello, or CRM systems. This transforms a simple form into a sophisticated data pipeline, automating the organization of customer feedback without complex manual work.

Key Details & Use Cases

• Best Use Case: Businesses of all sizes that require deep customization for their testimonial collection forms and want to integrate feedback directly into their existing operational workflows.
• Implementation: Building a form is intuitive with a drag-and-drop editor. Once created, the form can be embedded on a website, shared via a direct link, or sent through email campaigns.
• Pricing: A free plan with limitations on form submissions and storage is available. Paid plans unlock more features, higher submission limits, and HIPAA compliance options.

While Jotform excels in customization and integration, a key limitation of the free plan is the Jotform branding on forms and a cap on monthly submissions. To access advanced features and remove branding, an upgrade to a paid subscription is necessary.

Website: Jotform.com

Template Features Comparison of 12 Testimonial Tools

Platform	Core Features/Characteristics	User Experience / Quality ★★★★☆	Value Proposition 💰	Target Audience 👥	Unique Selling Points ✨
🏆 EndorseFlow	AI-powered video testimonial collection, social scheduler	★★★★★	Flexible pricing + 14-day trial 💰	SMBs, marketers, agencies 👥	AI interview, testimonial-to-social automation ✨
Senja	Text & video widgets, auto-sync from 11 sources	★★★★☆	Free plan with 15 testimonials 💰	Small-medium businesses 👥	"Walls of Love" widgets ✨
Vocal Video	Advanced video editing, transcription, branding	★★★★☆	Higher pricing 💰	Professional video users 👥	Automatic transcription, analytics ✨
Famewall	Text/video testimonials, customizable testimonial walls	★★★☆☆	Affordable plans 💰	SMBs, startups 👥	No-code setup, social media integrations ✨
Boast	Customizable forms, automated workflows, ad-free hosting	★★★★	Higher pricing 💰	SMBs, marketing teams 👥	Automated email sequences for testimonial requests ✨
Vouch	Custom question prompts, video responses, sharing via QR	★★★☆☆	Free plan + affordable tiers 💰	Businesses wanting video testimonials 👥	Simple UI with video prompts ✨
Testimonial	Landing pages, customizable widgets, text & video support	★★★☆☆	Free plan available 💰	SMBs, marketers 👥	Easy setup with analytics ✨
VideoAsk	Conversational video prompts, speech-to-text	★★★★☆	Free plan + affordable pricing 💰	Customer feedback collection 👥	Conversational format, personalized prompts ✨
ShoutOut	Automated video creation, AI sentiment analysis	★★★★	Higher pricing 💰	Marketing teams, pros 👥	Brand-compliant videos, AI social post writer ✨
StoryPrompt	Smart video guides, automatic branding	★★★☆☆	Flexible plans 💰	SMBs, marketers 👥	AI-powered testimonial tools, branding automation ✨
Typeform	Custom testimonial forms, 300+ integrations	★★★★	Limited free plan 💰	Diverse business types 👥	Highly customizable forms, integration-rich ✨
Jotform	Testimonial forms, multimedia uploads, integrations	★★★★	Limited free plan 💰	Businesses needing flexible forms 👥	Multimedia testimonials, easy customization ✨

Final Thoughts

Navigating the landscape of tools for collecting and displaying customer feedback can feel overwhelming, but the journey is well worth the effort. Throughout this guide, we've explored a dozen powerful platforms, each offering a unique approach to harnessing the power of social proof. From the robust video-centric features of Vocal Video and Vouch to the form-building versatility of Typeform and Jotform, it’s clear that there's no single best solution. The right choice hinges entirely on your specific business goals, technical resources, and marketing strategy.

The core takeaway is that modern testimonial collection has moved far beyond simple text quotes. The most effective templates for testimonials today are dynamic, interactive, and seamlessly integrated into your customer journey. They simplify the process for your happy customers, making it easy for them to share their stories, while providing you with a wealth of authentic, high-impact marketing assets.

How to Choose the Right Testimonial Tool

To make a final decision, distill your needs down to a few key questions:

• Primary Use Case: Are you focused on collecting video testimonials for your website (Vocal Video, Boast), gathering text reviews for social media (Senja, Famewall), or creating interactive feedback funnels (VideoAsk, StoryPrompt)? Align the tool's core strength with your main objective.
• Technical Skill Level: Do you need a plug-and-play solution that requires minimal setup, or are you comfortable with platforms that offer deeper customization through APIs and webhooks? Tools like Testimonial and ShoutOut are incredibly user-friendly, while others offer more advanced options.
• Budget and Scalability: Evaluate the pricing models. Does a per-seat model, a usage-based plan, or a flat-rate subscription make the most sense for your team and anticipated volume? Consider how the cost will evolve as your collection efforts grow.
• Integration Needs: How well does the tool fit into your existing marketing stack? Check for native integrations with your CRM, email marketing platform, or website builder to ensure a smooth workflow and avoid data silos.

Moving Beyond Templates to Authentic Storytelling

Ultimately, the goal isn't just to fill a template; it's to capture genuine customer stories that resonate with your target audience. The tools we've covered provide the framework, but the magic happens when you empower your customers to speak in their own voice. For those looking to move beyond standard formats, exploring ideas for creating truly impactful and engaging creative testimonial videos can elevate your brand's credibility and connection with potential buyers. Use these platforms not just as collection buckets, but as catalysts for authentic storytelling.

Your next step is to choose one or two platforms from this list that align with your criteria and sign up for a free trial. Test the user experience from both your perspective and your customer's. Send a request to a friendly colleague or a loyal customer to get real-world feedback. By taking this hands-on approach, you’ll quickly discover which platform is the perfect partner for turning customer satisfaction into your most powerful marketing asset.

Ready to streamline your entire testimonial workflow from collection to publication with beautiful, automated templates? EndorseFlow provides an all-in-one solution designed to help you effortlessly gather high-quality video and text testimonials and display them in stunning, conversion-focused widgets. Start your free trial today and see how easy it is to put your social proof on autopilot.