12 Best Customer Testimonial Templates for 2025

Crafting compelling social proof is essential for building trust, but starting from a blank page can be daunting. This resource guide eliminates that friction by providing a curated collection of the best customer testimonial templates available today. We’ve done the research to help you move from concept to execution quickly, whether you need to gather feedback, design visually appealing quotes, or produce authentic video testimonials.

This listicle cuts straight to the point. Instead of generic advice, you'll find a practical breakdown of 12 powerful platforms and tools, including Typeform, Jotform, and Visme. Each entry includes detailed analysis, specific use cases, and direct links, helping you identify the right solution for your specific marketing goals. We'll explore templates for various formats:

• Text-based templates for websites, case studies, and social media posts.
• Video testimonial scripts and collection prompts to guide your customers.
• Design templates to create shareable, branded graphics.

Our goal is to provide a comprehensive resource that helps small business owners, marketers, and customer success teams efficiently capture and showcase powerful customer stories. As you begin crafting these narratives, understanding key visual storytelling techniques can significantly enhance their impact and resonance with your audience. Let's dive into the templates that will streamline your workflow.

1. Samples Customer Video Testimonials

For businesses aiming to leverage the power of video, the Samples Customer Video Testimonials page from EndorseFlow serves as an exceptional starting point and a comprehensive visual playbook. This resource distinguishes itself by moving beyond static text templates to offer a dynamic gallery of real-world video examples. It’s designed not just as a source of inspiration but as a practical guide, helping marketing teams visualize and strategize their own video testimonial campaigns with proven formats.

The core strength of this collection is its sheer diversity. It showcases a wide spectrum of styles, from quick, social-media-ready soundbites to more detailed customer interviews and case studies. This allows you to find a format that perfectly aligns with your brand's voice and the specific platform you're targeting, whether it's for a high-impact website banner or a casual Instagram Story.

Feature Analysis

EndorseFlow’s gallery functions as a strategic library of customer testimonial templates in video form. Instead of just giving you a script, it shows you the final product, allowing for a deeper understanding of pacing, tone, and visual storytelling.

• Format Versatility: The page includes examples ranging from single-question clips to multi-question narratives, providing a blueprint for various campaign goals.
• Authenticity Showcase: By presenting real customer submissions, the examples highlight how to capture genuine emotion and build viewer trust effectively.
• Workflow Integration: As part of the EndorseFlow platform, these samples are designed to work seamlessly with its testimonial collection and social media publishing tools. This creates a cohesive workflow from gathering feedback to marketing it.

Practical Use Cases

This resource is particularly valuable for teams that are new to video testimonials or are looking to refresh a stale approach. By studying the different styles, a social media manager can identify the best format for an upcoming LinkedIn campaign, while a customer success team can learn how to prompt customers for more compelling, story-driven responses.

Our Take: This is the best resource for visual learners and strategists. It provides the "show, don't tell" context that text-only templates lack, making it easier to gain internal buy-in and execute a video-first testimonial strategy with confidence.

Pros:

• Provides a diverse gallery of video styles for inspiration.
• Showcases authentic storytelling and real customer voices.
• Integrates with a broader system for collecting and publishing testimonials.

Cons:

• Functions as a gallery, not a direct video editor or generator.
• Formats may require adaptation for highly specialized industries.

For more strategic insights on how to apply these concepts, you can explore EndorseFlow's guide to crafting the perfect customer testimonial template.

Website: EndorseFlow Samples Customer Video Testimonials

2. Typeform

Typeform transforms the often tedious process of collecting customer feedback into an engaging, conversational experience. Rather than presenting users with a static form, Typeform’s testimonial template guides them through questions one at a time, creating a more personal and less intimidating interaction. This approach significantly increases completion rates and yields higher-quality, more thoughtful responses.

The platform excels with its extensive customization, allowing you to align the form's design perfectly with your brand's aesthetic, from colors and fonts to background images. Its user-friendly, drag-and-drop interface makes building these beautiful forms incredibly simple, even for non-technical users.

Key Features & Considerations

Typeform's free plan provides access to the testimonial template, but for advanced features like logic jumps, payment integration, or removing Typeform branding, a paid subscription is necessary.

• Best Use Case: Ideal for businesses wanting to create a highly branded and interactive experience for collecting customer testimonial templates. Its mobile-first design makes it perfect for reaching customers on any device.
• Integration Power: Connect your form to over 300 tools like Slack, Google Sheets, or HubSpot to instantly route testimonials to the right teams or databases, automating your workflow.
• Limitation: The primary drawback is its limited offline functionality. An active internet connection is required for both form submission and creation, which could be a constraint in certain field-based scenarios.

Website: Typeform Testimonial Form Template

3. Zapier

Zapier’s strength lies not just in collecting feedback but in what it does afterward. It offers a powerful template system that automates the entire journey of a customer testimonial, from submission to storage and notification. By connecting a simple form to its vast ecosystem, Zapier can instantly send text and video testimonials to cloud storage, add them to a spreadsheet, and notify your marketing team via Slack or email, all without manual intervention.

This automation-first approach makes Zapier a central hub for your testimonial workflow rather than just a collection point. The platform's user-friendly interface allows you to build these custom "Zaps" or workflows with a few clicks, linking your favorite apps to create a seamless pipeline for your social proof. To maximize the impact of your testimonial collection and distribution efforts, consider implementing robust marketing automation best practices.

Key Features & Considerations

While Zapier offers a free tier to get started, more complex, multi-step Zaps and premium app integrations require a paid subscription.

• Best Use Case: Perfect for teams that are already using multiple digital tools and want to integrate customer testimonial templates directly into their existing operational workflows.
• Integration Power: With over 7,000 app integrations, the possibilities are nearly endless. Connect your testimonial form to Trello, Google Drive, Mailchimp, or virtually any other tool in your stack.
• Limitation: The platform’s core value is automation, not form design. The initial collection form is basic, so you might need to pair it with a tool like Google Forms or Typeform for a more branded user-facing experience.

Website: Zapier Testimonial Template

4. ActiveCampaign

ActiveCampaign provides a comprehensive suite of free resources designed to streamline the entire testimonial lifecycle, from initial outreach to final management. It offers downloadable assets like email request templates and collection forms, complete with sample questions to help guide customers toward providing impactful, detailed feedback. This makes it an excellent starting point for businesses building their testimonial strategy from the ground up.

What sets ActiveCampaign apart is its deep integration with marketing automation. The platform’s true power is unlocked when these templates are combined with its automation recipes, which can trigger testimonial requests automatically after a purchase or positive interaction. This approach ensures you capture feedback at the peak of customer satisfaction. For a deeper dive into this, explore more about marketing automation for small business.

Key Features & Considerations

While the templates are free, leveraging the full automation and CRM capabilities requires an ActiveCampaign subscription. The initial setup to connect forms and emails to automation workflows may also take some time.

• Best Use Case: Businesses already using or considering ActiveCampaign for their email marketing and CRM. It's perfect for systematically embedding testimonial collection into the customer journey.
• Integration Power: Seamlessly connects with its own powerful marketing and sales suite, allowing you to link testimonials directly to customer profiles and trigger follow-up campaigns.
• Limitation: The value is heavily tied to using the broader ActiveCampaign ecosystem. If you aren't looking for a full marketing automation platform, the templates might feel less integrated compared to standalone form builders.

Website: ActiveCampaign Testimonial Template

5. SurveyMonkey

SurveyMonkey stands as a powerhouse in data collection, and its customer testimonial survey template is a testament to its effectiveness. The platform enables businesses to methodically gather, analyze, and act on customer feedback. Its strength lies in providing a straightforward, reliable tool that simplifies the process of creating and distributing surveys to capture valuable insights.

The user-friendly survey builder allows for quick customization, letting you add your logo and adjust questions to fit your specific needs. What sets SurveyMonkey apart is its powerful analytics engine, which helps you easily spot trends and quantify satisfaction. This data-driven approach is invaluable for businesses looking to back their marketing claims with solid customer evidence. For guidance on structuring your outreach, learn more about how to ask for testimonials effectively.

Key Features & Considerations

While a free plan offers basic functionality, accessing SurveyMonkey’s more advanced features, such as custom branding and in-depth reporting, requires a paid subscription.

• Best Use Case: Excellent for businesses that prioritize data analysis and need a robust system for collecting and reporting on customer feedback across multiple channels.
• Integration Power: Connects with over 100 applications, including Salesforce, Marketo, and Tableau, allowing you to seamlessly integrate testimonial data into your existing CRM and marketing workflows.
• Limitation: The free version includes SurveyMonkey branding and has limits on the number of questions and responses, which may be restrictive for larger-scale campaigns.

Website: SurveyMonkey Customer Testimonials Template

6. Formstack

Formstack offers a robust and practical solution for businesses seeking efficient and reliable customer feedback collection. Its testimonial form template is designed for functionality, emphasizing features that ensure a smooth submission process for the user and seamless data management for the business. This focus on backend power makes it a strong contender for organizations that need to integrate feedback directly into their operational workflows.

The platform stands out with its user-centric features like "Save and Resume," which allows customers to complete lengthy testimonials at their own convenience, reducing form abandonment. While its visual customization is solid, Formstack’s primary strength lies in its powerful integrations and data handling capabilities, making it a workhorse for marketing and customer success teams who need reliable customer testimonial templates.

Key Features & Considerations

While a free template is available, accessing Formstack's more advanced features, including many of its powerful integrations and conditional logic, will require a paid subscription.

• Best Use Case: Excellent for businesses that prioritize data management and workflow automation. The "Save and Resume" feature makes it perfect for gathering detailed, long-form testimonials without frustrating users.
• Integration Power: Formstack connects with a vast ecosystem of applications, including Salesforce, Mailchimp, and Dropbox, enabling you to automate everything from data entry to follow-up campaigns.
• Limitation: The initial setup and exploration of its extensive feature set can be more time-consuming compared to simpler form builders. The interface, while powerful, may present a steeper learning curve for new users.

Website: Formstack Testimonial Form Template

7. Edit.org

Edit.org offers a straightforward and highly accessible solution for creating visually appealing customer testimonials without needing any design expertise. The platform provides a vast library of templates that are specifically designed for showcasing social proof, making it simple to find a layout that fits your brand’s needs. Its primary strength lies in its simplicity, empowering users to quickly select, customize, and publish professional-looking graphics.

The online editor is intuitive, featuring drag-and-drop functionality that allows for easy modification of text, images, and colors. This makes it an excellent choice for marketers and small business owners who need to generate high-quality testimonial graphics for social media posts, website banners, or email newsletters on the fly.

Key Features & Considerations

While Edit.org is free to use, accessing the full range of templates and features, such as high-resolution downloads without watermarks, may require a premium subscription.

• Best Use Case: Perfect for businesses and marketers needing to quickly create static, image-based customer testimonial templates for digital channels like Instagram, Facebook, or blog posts.
• Ease of Use: The platform is incredibly beginner-friendly. If you can use a simple word processor, you can create a professional testimonial graphic in minutes.
• Limitation: The focus is primarily on static image templates. Users looking for advanced animation, video testimonial creation, or interactive form-based collection tools will need to look elsewhere.

Website: Edit.org Testimonial Templates

8. Visme

Visme specializes in transforming written praise into compelling visual content, particularly through its video testimonial software. It empowers businesses to move beyond static quotes by creating dynamic, shareable video testimonials using professionally designed templates. This approach is perfect for capturing audience attention on social media, landing pages, and email campaigns where video content reigns supreme.

The platform's strength lies in its intuitive drag-and-drop editor and a vast library of stock footage, icons, and music. This makes it simple for non-designers to produce high-quality videos that align with their brand identity. You can easily add customer quotes, branding elements, and motion graphics to craft a polished final product without needing complex video editing skills.

Key Features & Considerations

Visme’s free plan is generous, offering access to many templates and assets, but a paid subscription is needed to unlock premium templates, remove Visme branding, and access advanced features.

• Best Use Case: Excellent for marketers and small businesses looking to create engaging video customer testimonial templates without the high cost or steep learning curve of professional video production software.
• Integration Power: While not a data collection tool, Visme allows for easy embedding on websites and sharing across social platforms, ensuring your testimonials reach the widest possible audience.
• Limitation: The platform operates online, so an internet connection is necessary for creating and editing videos. Its primary focus is on creating visuals from existing testimonials rather than collecting new ones.

Website: Visme Video Testimonial Software

9. VideoAsk

VideoAsk by Typeform streamlines the collection of video testimonials, replacing impersonal forms with face-to-face, asynchronous conversations. It allows you to send personalized video requests, making the interaction feel more human and encouraging authentic, heartfelt responses from customers. This approach is highly effective for capturing the emotion and sincerity that text-based feedback often misses.

The platform is designed for simplicity. Respondents can record and submit their video feedback directly from any device without needing to create an account, removing a significant barrier to participation. Businesses can then easily manage, download, and share the collected video testimonials across their marketing channels.

Key Features & Considerations

A free plan is available to get started, but accessing advanced features like conditional logic, team collaboration tools, or removing VideoAsk branding requires a paid subscription.

• Best Use Case: Excellent for companies focused on building a strong human connection and capturing powerful, authentic video customer testimonial templates. It's ideal for sharing compelling customer stories on social media or websites.
• Integration Power: VideoAsk connects with popular platforms like Zapier, Slack, and Calendly, enabling you to automate workflows, such as sending new testimonials to a specific channel or scheduling follow-up calls.
• Limitation: While user-friendly, the customization options on the free plan are somewhat limited. To fully align the interface with your specific brand identity, upgrading to a paid plan is necessary.

Website: VideoAsk Testimonial Collection Template

10. Elfsight

Elfsight offers a suite of website widgets, including a versatile form builder perfect for creating and embedding customer testimonial templates directly onto your site. It streamlines the process by providing ready-to-use templates that can be customized to match your brand’s look and feel without requiring any coding knowledge. The forms are designed to be intuitive for the end-user, encouraging submissions by making the process simple and direct.

What sets Elfsight apart is its focus on seamless website integration. The widget can be added to virtually any website platform, from WordPress to Shopify, with a simple copy-paste of an installation code. This makes it an incredibly accessible tool for small business owners and marketers who need a quick and reliable way to start collecting social proof.

Key Features & Considerations

Elfsight provides a free plan that allows you to get started, but premium features like advanced styling options and removing the Elfsight branding are reserved for paid subscriptions.

• Best Use Case: Excellent for businesses that want an all-in-one solution for creating, embedding, and displaying customer testimonials on their website with minimal technical effort.
• Integration Power: Connects with over 5,000 applications through Zapier, allowing you to automatically send testimonial data to your CRM, email marketing service, or project management tool.
• Limitation: While highly customizable, the free version has noticeable limitations, including a view limit and prominent Elfsight branding, which might not be suitable for all professional contexts.

Website: Elfsight Customer Testimonial Form

11. GoodDay

GoodDay goes beyond simple forms by integrating customer testimonial collection directly into a comprehensive work management platform. This unique approach allows businesses to not only gather feedback but also to manage the entire lifecycle of a testimonial, from initial request to public presentation, all within one system. The platform’s template streamlines the collection process, making it easy to track submissions and collaborate with your team.

What sets GoodDay apart is its ability to turn testimonials into actionable tasks. Once a review is received, you can assign it to team members for approval, editing, or publication. The platform also offers features to filter testimonials by various parameters and even present them on a dedicated webpage, turning feedback into a managed marketing asset.

Key Features & Considerations

While GoodDay offers a generous free plan that includes the testimonial template, unlocking its full potential, including advanced task management and deeper customization, requires a paid subscription.

• Best Use Case: Excellent for marketing and customer success teams that need a unified system to collect, manage, and operationalize customer feedback within their existing project workflows.
• Integration Power: Its strength lies in its native work management tools, creating a seamless internal process for handling customer testimonial templates from submission to publication.
• Limitation: The platform is more of a project management suite than a dedicated form builder, so customization options for the testimonial form itself are less extensive than specialized tools like Typeform or Jotform.

Website: GoodDay Customer Testimonials Template

12. Jotform

Jotform provides a powerful and highly accessible platform for creating detailed customer testimonial templates. It stands out with its incredibly user-friendly drag-and-drop builder, which allows for extensive customization without needing any coding knowledge. You can easily add, remove, or rearrange fields, making it simple to tailor the form precisely to the feedback you want to collect.

The platform is known for its vast library of widgets and integrations, enabling you to add unique functionalities like file uploads for customer photos, e-signatures, and conditional logic. This flexibility makes Jotform a practical choice for businesses that need a robust, all-in-one solution for data collection that can adapt to various testimonial gathering campaigns.

Key Features & Considerations

Jotform’s generous free plan is a major advantage, though removing Jotform branding and accessing higher submission limits requires a paid subscription.

• Best Use Case: Excellent for small to medium-sized businesses needing a versatile, easy-to-use form builder with strong integration capabilities to streamline their feedback workflow.
• Integration Power: Connect your forms to over 150 popular apps, including Google Drive, Dropbox, and major CRMs, to automatically organize and manage submitted testimonials.
• Limitation: While highly customizable, achieving a completely unique brand aesthetic can be more challenging on the free plan compared to some competitors, as advanced CSS customization is a feature of paid tiers.

Website: Jotform Customer Testimonial Form

Key Features Comparison of 12 Testimonial Tools

Item	Core Features & Automation	User Experience & Quality ★★★★☆	Value & Pricing 💰	Target Audience 👥	Unique Selling Points ✨
Samples Customer Video Testimonials	Diverse video testimonial formats	★★★★☆ Curated inspiration gallery	Flexible plans + 14-day trial 💰	Businesses seeking authentic testimonials	Automated testimonial-to-social posts 🏆
Typeform	Highly customizable forms, 300+ integrations	★★★★☆ Intuitive, mobile-responsive	Free + paid tiers 💰	Creators needing flexible forms	Drag-and-drop editor ✨
Zapier	Testimonial collection + 7,000+ integrations	★★★★☆ Highly customizable workflows	Paid plans required 💰	Automation-savvy businesses	Extensive app integrations 🏆
ActiveCampaign	Testimonial templates + automation recipes	★★★★☆ Comprehensive and user-friendly	Free + paid subscriptions 💰	Marketers needing workflow automation	Marketing tool integrations ✨
SurveyMonkey	Customizable surveys + strong analytics	★★★★☆ Easy builder, advanced reporting	Free + paid tiers 💰	Businesses needing survey-based testimonials	Multi-channel distribution ✨
Formstack	Mobile-optimized forms + save/resume	★★★★☆ User-friendly with data export	Paid plans 💰	Businesses prioritizing efficient feedback	Save/resume forms ✨
Edit.org	Easy editor + customizable templates	★★★☆☆ Beginner friendly	Free + premium 💰	Non-designers creating testimonials	No design skills needed ✨
Visme	Video testimonial software + asset library	★★★★☆ Intuitive drag-and-drop	Free + paid plans 💰	Creatives focused on video content	Video templates & branding ✨
VideoAsk	Personalized video requests + multi-channel	★★★★☆ Simple, no respondent account needed	Free + paid 💰	Businesses collecting video feedback	No account video submissions ✨
Elfsight	Custom forms + spam protection + Zapier apps	★★★★☆ Easy for beginners, multiple layouts	Free + paid plans 💰	Website owners showcasing testimonials	Spam protection & form versatility ✨
GoodDay	Testimonial management + collaboration tools	★★★★☆ Comprehensive and user-friendly	Free + subscriptions 💰	Teams managing testimonials and tasks	Task management integration ✨
Jotform	Customizable forms + widgets + 100+ integrations	★★★★☆ Mobile-responsive, easy to use	Free + paid tiers 💰	Beginners needing form flexibility	Data export and wide integration ✨

Final Thoughts

We've explored a comprehensive landscape of tools designed to help you gather, create, and display powerful social proof. From versatile form builders like Typeform and Jotform to specialized video collection platforms like VideoAsk, the right solution for your brand is within reach. The key takeaway is that effective customer testimonials don't just happen; they are the result of a deliberate, well-structured process.

The customer testimonial templates and platforms discussed offer more than just a starting point. They provide a strategic framework for asking the right questions, capturing authentic responses, and presenting them in a way that builds trust and drives conversions. Remember, the goal isn't just to collect praise, but to capture a story that resonates with your target audience's specific pain points and aspirations.

Choosing Your Testimonial Toolkit

Selecting the ideal tool depends entirely on your specific goals, resources, and existing tech stack.

• For automated collection and integration: If your priority is seamlessly integrating testimonial requests into your existing marketing funnels, consider tools like ActiveCampaign combined with Zapier. This approach allows you to trigger requests based on customer behavior, ensuring you ask for feedback at the moment of highest satisfaction.

• For high-impact visual testimonials: If you're focused on creating visually stunning and shareable content for social media or your website, platforms like Visme and Edit.org are invaluable. Their pre-designed templates remove the graphic design guesswork, enabling you to produce professional-looking testimonial cards and graphics quickly.

• For authentic video content: To capture the nuance and emotion that only video can provide, VideoAsk is a standout choice. Its asynchronous video conversation format feels personal and lowers the barrier for customers who might be hesitant to get on a live call.

A Strategic Approach to Implementation

No matter which customer testimonial templates or tools you choose, success hinges on your strategy. Define what you want to achieve before you begin. Are you trying to overcome a specific sales objection, highlight a key feature, or build general brand credibility? This will dictate the questions you ask and where you ultimately display the finished testimonial.

Once you've collected the raw content, the refinement process begins. This is where you can distill long-form answers into powerful, punchy quotes. For refining the textual content of your testimonials, advanced editing tools can help you polish the final copy for clarity and impact while preserving the customer's authentic voice.

Ultimately, leveraging customer testimonials is about amplifying the voices of your happiest customers. By implementing a structured system with the right tools, you transform positive customer experiences from fleeting moments into lasting assets that fuel your brand's growth and build a foundation of trust.

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Ready to streamline your entire testimonial collection and management process? EndorseFlow provides a dedicated, all-in-one platform to effortlessly request, collect, manage, and share video and text testimonials. Move beyond scattered templates and discover a unified workflow designed to generate high-quality social proof at scale by visiting EndorseFlow today.